Providing The Right Service You Need Every Time
The heading above, and this text section here, provide a great place to highlight a specific program, build more trust with potential customers, or both. Use words such as expert, trusted, certified, customized, smart, eco-friendly, QualityPro, protect, etc. This section should quickly link visitors to what you specialize in or let them know that you have the experience and qualifications to meet their pest control needs. Support your heading with general information about your pest control philosophy. This is a great place to put credentials, service area, customization options, a general promise of guaranteed service, and other facts that will assure your reader that your company provides what customers need.
Focus on the needs and worries residential customers may have and offer hope for a solution. This text should hook potential residential customers and make them want to click through to your residential pest control page. Use terms that will stir homeowners, such as pet-friendly, peace of mind, protect your equity, pest-free, etc.
This is your opportunity to hook potential commercial customers. Focus on sharing your credentials, history of success, professional approach (and similar narratives.) Consider using terms such as IPM, LEED certification, and green pest control. You may also say something simple and catchy here, such as, "Keep cockroaches and rats from ruining your bottom line." Your goal is to draw your reader to click, without asking them to click.
Invite your visitors to learn about the common pests that you have in your area with a phrase such as, "Check out our catalog of common pests and learn what kind of problems they can cause when they get into places they shouldn't." Let your reader know that this is a resource worth checking out.